7 Ways to Maximize your Speaker Investment

After you have decided on your next speaker, here are some ideas to consider:

1. Use your speaker more than once. Once you have picked your speaker, ask yourself if there is more than one slot to plug the speaker into. The second presentation will probably be discounted, you eliminate another airfare, room and travel expenses you would have paid to hire another speaker.

2. Provide as much information as possible. Send as much information about your organization to the bureau and speaker as possible. The more they know about you, your people, your goals, your accomplishments, and the challenges you face, the greater they will do for you.

3. Have the speaker talk to your employees. If the speaker asks to talk to your employees or customers, let them. It will only add to their background knowledge and might uncover some sensitivities that you were not aware of. Unique findings are discussed with you beforehand – of course.

4. Utilize the speaker’s promotional material. Check to see if the speaker has material that you can publish before the meeting. This promotion often produces stronger attendance numbers, sparks more interest, and may even stimulate better press coverage at your meeting.

5. Properly prepare the room. Make sure you set up the room to best suit your needs as well as the speakers. Speakers do their best when they are at their best. Unfortunately, many planners restrict their speaker to the lectern which many times is set on the riser in the center of the head table and the microphone is fixed. This makes many speakers feel like a “tiger in a cage,” become frustrated, and do an average job. The list of common mistakes is very long! Call us for other tips.

6. Say thank you. If the speaker and bureau do a good job and go the extra mile for you, make sure you let them know. I don’t know of a speaker or bureau in the world that doesn’t prize their collection of thank you letters. By the way, a powerful testimonial from you, assuming it was earned, can create a psychic debt situation which puts you in a better negotiating position in the future.

7. Work with a Speakers Bureau. A Speaker’s Bureau gives planners an insurance policy for when speakers get sick or fogged in. They know where and how to find that special back-up to fly in on a moment’s notice.

Let Us Find, Match & Book a Speaker Today!!!

Dynamically Versed, http://www.DynamicallyVersed.com 888-983-7733

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